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Opinion

By Jon Holloway, Regional Managing Director, Dentsu Creative MENA on exciting the algorithms

Digital Essays 2024: Return to remarkable

Private View by BFL Group’s Arlette Nahas

‘Consumers want to make a difference, but need more support to do so’

Digital Essays 2024: The changing face of performance marketing

Hiba Hassan, Head of Design and Visual Communications, SAE Dubai

‘A trusted medium that allows advertisers to reach engaged audiences’

Neel Pandya, CEO of EMEA & APAC, Pixis discusses the untapped potential of AI.

AI’s artistry in shaping tomorrow’s business canvas

Private View by Tarek Nour Communications’ Hosam Akil

‘OOH is changing, and so are we’: Talon MENA’s Chadi Farhat

Dubai Lynx roundtable

Embracing the future of creativity at Dubai Lynx

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THE WORK

$TBWA\Raad The Unlicensed Protest campaign$

Empty license plates in Lebanon turn into a campaign calling for reform

Rexona ‿and us SAFF Saudi Women's National Footbal Team We're Coming campaign

Advertising Creative Digital Featured Marketing Media The WorkJan 31, 2025

Rexona, ‿and us highlight ‘unstoppable spirit’ of Saudi women’s football team

Creative Digital Digital Featured Social The WorkJan 29, 2025

HungerStation turns food posts into a menu through ‘Social Feed’

$KFC Bribe Bucket Call of Duty TBWA\Raad Proximity Chat$

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkJan 29, 2025

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 27, 2025

adidas says ‘You Got This’ to those who need to hear it in 2025

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Medialinks to highlight MENA’s mobile app growth strategies at Affiliate World Dubai 2025

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‘OOH is changing, and so are we’: Talon MENA’s Chadi Farhat

Dec 4, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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