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Opinion

Digital Essays 2024: The greatest cost-depreciation ever

Discussing the need for partnerships beyond transactions

Is ESG understood in the UAE?

Google creativity data-driven models AI

‘Combining creativity with AI-driven data models’: Google’s regional marketing director

esports and gaming Esports World Cup

Level up: Marketers discuss the boom in esports and gaming

Why brand values are the foundation of lasting communication

By Jon Holloway, Regional Managing Director, Dentsu Creative MENA on exciting the algorithms

Digital Essays 2024: Return to remarkable

Private View by BFL Group’s Arlette Nahas

‘Consumers want to make a difference, but need more support to do so’

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THE WORK

HungerStation turns food posts into a menu through ‘Social Feed’

$KFC Bribe Bucket Call of Duty TBWA\Raad Proximity Chat$

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkJan 29, 2025

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 27, 2025

adidas says ‘You Got This’ to those who need to hear it in 2025

J1 Beach

Advertising Creative Digital Featured Marketing Social Media The WorkJan 24, 2025

J1 Beach, OUI spotlight ‘Spirit of the Riviera’ in latest campaign

snore in-snore coupons score Sleepzone Impact BBDO Impact Proximity AdPro&

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 24, 2025

Loud snore = large discounts in Sleepzone ‘In-$nore Coupon’ campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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Do consumers trust brands’ purpose-driven goals?

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