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News

beIN disney

beIN and The Walt Disney Company extend content agreement

Campaign’s latest issue spotlights Ramadan, data and creativity

Ramadan 2025 TV

Dubai Studios launches eight TV Arabic productions for Ramadan 2025

Footballco Saudi Pro League Yalla SPL Show Goal YouTube

Saudi Pro League partners with Footballco to launch Yalla SPL Show for Gen Zs

UAE Cannes Young Lions winners

2025 UAE Cannes Young Lions Digital and Media winners revealed

Rafic Saadeh, Founder and Executive Chairman of Horizon Holdings

Rafic Saadeh inducted into IAA’s Advertising Hall of Fame

From top left, clockwise, Amina Taher, CMO, Wio Bank PJSC and current Chair for Abu Dhabi at The Marketing Society; Aly Tawfik, Area Marketing Director, Red Bull and Vice Chair; Mohammed Ismaeel Hameedaldin, Partner at TOUGHLOVE Advisors and Chair, GCC; Faheem Ahamed, Group CMO, G42 in Abu Dhabi; Khaled Ismail, CEO and Partner, TOUGHLOVE Advisors.

The Marketing Society expands GCC leadership to drive regional growth

Starzplay BytePlus

Starzplay and BytePlus to bring AI-powered features to streaming

Nissan KICKS

Arabian Automobiles offer students cost-free master’s degree with ‘Nissan KICKS Starters’

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THE WORK

e& explores hyper-personalisation in airport advertising

Binance Ramadan

Advertising Creative Featured The WorkMar 28, 2025

Shantelle Nagarajan

Binance brings crypto to the backgammon board this Ramadan

Nissan Kicks Key

Creative Featured Marketing The WorkMar 28, 2025

Shantelle Nagarajan

Nissan releases Kicks Key sneaker tag with Digitas Dubai

Fortnite

Advertising Creative Digital Featured Marketing Media The WorkMar 28, 2025

Jameel Motorsport disrupts Fortnite ecosystem to demonstrate cost of deforestation

Advertising Creative Featured The WorkMar 27, 2025

Shantelle Nagarajan

Media City Qatar’s WSJ print campaign delivers four in five ad recall

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Snap Case Study – Level SHoes

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