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News

Platinumlist sports

Platinumlist Sport launches, expanding the platform’s play into sports

Matter of Fact: The permission paradox

From left, Ghassan Harfouche, Group CEO, MCN MENAT, and President, McCann Worldgroup – APAC; Ahmed El Sayed, CEO of Foxpush; and Karthik Kumar, Managing Director, Acxiom MENAT.

MCN partners with Foxpush to enhance, scale data capabilities

Tech Mahindra

Tech Mahindra CMO reveals strategy, rollout behind brand refresh

PRCA MENA Awards 2025

PRCA MENA Awards 2025 spotlights 67 winners across the region

Boudy Nasrala, Managing Partner at WonderEight

WonderEight, Limpid partner to elevate Saudi real estate as branding meets proptech

From left, Giulia Migliavada, Chief Operating Officer, TXT Media; Gianluca Vittorelli, Chief Executive Officer, TXT Media; and Paola Ambrogio, Chief Commercial Officer, TXT Media.

TXT Media launches in Dubai to shape smarter brand stories with creativity, data and tech

PR firm Bacchus opens new office in Saudi Arabia

16 industry experts to speak at Campaign’s OOH Breakfast Briefing

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Realize sees strong adoption from brands, delivering up to 30% stronger performance

Dec 1, 2025

Smarter websites, stronger search: The next era of website management and SEO

Nov 18, 2025

The Next Power Play? Women’s Sport.

Nov 28, 2025

Emirates NBD expands anti-fraud efforts with innovative awareness campaigns

Dec 4, 2025

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