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News

UAE’s residents pick experiences over things, Shamal white paper reveals

Billups strengthens leadership to drive global and regional growth

In-app purchases go up by 20 per cent in 2024, reveals AppsFlyer

Qatar Airways claims the airwaves with AI influencer

Christian Fedorczuk, CEO, PHD MENA.

Omnicom Media Group appoints Christian Fedorczuk as CEO of PHD MENA

Publicis Groupe Middle East appoints Dyala Badran as Chief Content Officer

Martech group Two99 expands to Middle East

Digital Ad Fraud

Digital ad fraud, if unchecked, to drain $312mn GCC ad spend in 2025

CreatorsHQ_1BillionSummit

UAE’s first Creators HQ opens, aims to attract 10,000 influencers.

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THE WORK

Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq

Hilton

Advertising Creative Featured The WorkFeb 11, 2025

Shantelle Nagarajan

Hilton and Saudi Tourism Authority invite tourists to Kingdom with global campaign

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkFeb 10, 2025

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

The Agent, brands for less

Digital Featured The WorkFeb 10, 2025

Brands for Less latest campaign, ‘The Agent’, showcases sourcing process

Digital Digital Featured The WorkFeb 10, 2025

Toyota reclaims lost traffic through creative SEO

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