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The Heroiks MENA team, from left, Jineesh Kattil, Senior Paid Media Consultant; Hicham Aujjar, Founding Partner and CEO; and Karim Belouadi, Client Leadership and Paid Media Director, Heroiks MENA.

Heroiks picks Dubai as Middle East growth office

Qatar Airways launches first ever digital destination in Fortnite

WPP Creative

WPP plans to launch WPP Creative

Agency Faces to watch 2026

Call for nominations: Agency Faces to Watch 2026

Gambit ASICS

Gambit Communications wins ASICS Middle East PR account

Contributing their expertise to the GMedia and Oxford Business Group report are: Top row, from left, HE Salman bin Yousef Al-Dossary, Saudi Arabia's Minister of Media and Chairman of the Board of Directors, Gmedia; HRH Princess Lamia bint Majed Al Saud, Secretary General of Alwaleed Philanthropies; Mohammed Al Khereiji, Chairman, Al Arabia, and Chairman, SMC Group; Elda Choucair, CEO, Omnicom Media Group MENA; Bottom row, from left, Abdulrahman Abumalih, CEO, Thmanyah; Mike Sneesby, CEO, MBC Group; Ibraheem Altamimi, CEO, POWR; and Rawan Al Butairi, CEO, Saudi E-Sports Federation.

Saudi’s GMedia, Oxford Business Group report reveals pulse of KSA media sector

As part of the IPX and Experience 11 partnership, ZO&FRIENDS will make its regional debut through a special pop-up store at Yas Mall, Yas Island, Abu Dhabi, UAE, in the first quarter of 2026.

IPX, Experience 11 partner to connect with Hallyu, K-pop fans in the UAE

Image courtesy: Mira Business FM

Digital business radio platform Mira Business FM launches in the UAE

TikTok Qatar agreement

Qatar’s GCO, TikTok ink multi-year creative deal at Web Summit Qatar

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THE WORK

The Displaced Edition

Annahar, UNHCR spotlight Lebanon’s refugee crisis with The Displaced Edition

Audi Q3 design C2 Comms campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Audi Abu Dhabi Ali & Sons, C2 Comms take design-led approach to rediscover Audi Q3

McDonald's Jujutsu Kaisen

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

McDonald’s KSA, Them Again campaign reaches 26 million with Jujutsu Kaisen collab

Featured Marketing News The WorkJul 14, 2026

Saudia Airlines launches first advertising campaign on Pinterest

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Dubai’s World Sports Advertising delivers OOH campaign for SAP

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