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News

A photograph from one of the previous editions of the Dubai Lynx Academy in partnership with Publicis Groupe Middle East.

Dubai Lynx Academies partnership with Publicis Groupe Middle East enters fourth year

Backslash Edges Report 2026

Backslash unveils 2026 Edges Report: Culture is searching for proof of human

Etihad, McLaren Racing partnership to bring new liveries and fan experiences

The new Nano Banana model in Google Gemini offers production ready specs, subject consistency and precision in language, all at Flash speed.

Nano Banana 2 is now live on Gemini App and Google Search

Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from February.

The platform updates you need to know from February 2026

AI agents

AI agents can now apply for jobs at G42

From left, Mazen Mroueh, Head of Retail Media & Partnerships, Publicis Media; Chirag Galundia, Head of Commerce, Publicis Media; Emrah Adsan, Co-Founder and CEO, GoWit; and Tony Wazen, CEO, Publicis Media Middle East.

Publicis Media, GoWit partner to scale retail and commerce media across MENAT

Campaign Big Global Awards 2026: winners revealed

Golin MENA has been appointed as the public relations agency for World Art Dubai 2026 for the second year.

Golin MENA wins PR mandate for World Art Dubai 2026

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THE WORK

The Displaced Edition

Annahar, UNHCR spotlight Lebanon’s refugee crisis with The Displaced Edition

Audi Q3 design C2 Comms campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Audi Abu Dhabi Ali & Sons, C2 Comms take design-led approach to rediscover Audi Q3

McDonald's Jujutsu Kaisen

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

McDonald’s KSA, Them Again campaign reaches 26 million with Jujutsu Kaisen collab

Featured Marketing News The WorkJul 14, 2026

Saudia Airlines launches first advertising campaign on Pinterest

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Dubai’s World Sports Advertising delivers OOH campaign for SAP

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