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News

SMC partners with TGI Sport-ISG for virtual advertising solutions

Ashish Verma, the Global Head of Bloomberg Media Studios, delivered a presentation on 'Smart Storytelling - Serving Not Selling'

‘Brand storytelling isn’t about advertising; it’s about serving the audience’s needs’

Digital ad tech platform Logi5 launches in the UAE

Ghassan Kassabji, CEO, Impact BBDO Group on Athar Festival 2024

Athar Festival 2024: A celebration of Saudi Arabia’s creative transformation

Reiner Erlings

Reiner Erlings joins Amp as Managing Director

BigFoot Films Sharjah International Book Festival

Sharjah Book Authority ad campaign ‘brings people together with humour’

Columna Media Consultancy launches operations in the UAE

Pinktober campaign Rixos Hotels

Rixos Hotels reveals ‘Pinktober’ campaign rollout with Lululemon, Al Jalila Foundation

Al Aan TV offers two new media training programmes

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THE WORK

A look into Dyson’s ‘Firsts’

Creative Featured The Work Video Video & AudioNov 18, 2024

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

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