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News

Yasmine Badri, Founder, BYSELECT*

Next-gen creative consultancy BYSELECT* launches in Dubai

Seddiqi Holding

Seddiqi Holding appoints iProspect as digital media agency of record

Omnicom revealed a major restructure at the global level, announcing new leadership for its nine “Connected Capabilities”. Details in the story below.

MENA agencies remain ‘strong’ despite major global Omnicom-IPG shakeup

Realize

Realize sees strong adoption from brands, delivering up to 30% stronger performance

Snap OS 2.0 Snapchat Spectacles AR

Snap to unveil next-gen AR Spectacles at BRIDGE Summit 2025

Eslam Al Toom, Head of Influencer Marketing - UAE, Media Mantra Consulting

Media Mantra appoints Eslam Al Toom as Head of Influencer Marketing in the UAE

Potentialis 1

Publicis Groupe Middle East launches Potentialis model for human-AI collab

Podeo Al-Huzaimi

Viral podcast guest Yasser Al-Huzaimi signs exclusive deal with Podeo

SMC Vibes announced its strategic partnership with Starbucks, operated by Alshaya Group in MENA.

SMC Vibes announces a strategic partnership with Starbucks

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

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