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News

Born Creators Group

Born Creators names new managing partner for KSA

StickyGinger

StickyGinger strengthens MENA presence with PR hires following brand wins

Mohammad Hammoud, Chief Commercial Officer (CCO), Middle East and Asia business, NEP Group.

NEP Group appoints Chief Commercial Officer for Middle East and Asia

Mubashir Al Mouj Muscat

Mubashir partners with Al Mouj Muscat to expand outdoor ad opportunities

dentsu KSA’s Ahmad Haidar explains why Saudi Arabia deserves its own marketing playbook - driven by cultural nuance, digital transformation, and a consumer-first mindset.

Industry Snapshot: Beyond the Middle East marketing playbook

In this industry snapshot, BigTime Creative Shop's Mohammed Sehly shares how bold ideas, cultural insight, and creative trust are propelling Saudi Arabia onto the global stage.

Industry Snapshot: The creative rise from Saudi Arabia to the world

From left, Victoria Gleeson, Managing Partner, Among Equals; and Emily Jeffrey-Barrett, Founder, Among Equals.

Creative agency Among Equals launches Dubai branch led by Victoria Gleeson

Call for nominations: Brand Faces to Watch 2025

Mohtawa competition for Emirati content contributes to ‘a movement’

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THE WORK

UAE Government Media Office Billboards Cannes Lions 2026

From ‘no’ to ‘go’: Clever campaign at Cannes Lions calls creatives to try the ‘impossible’ in the UAE

Cannes Lions 2026 winners

Advertising Awards Creative Digital Event Featured Marketing Media News The WorkJun 27, 2026

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

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