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News

Laura Christian, Cluster Director of Marketing and Communications, Banyan Tree Dubai and Banyan Tree AlUla.

Banyan Tree Dubai, Banyan Tree AlUla appoint Cluster Director of Marketing and Comms

Cannes issue

Hot off the press: Campaign Middle East’s Cannes Lions 2025 magazine hits stands

Gambit Communications

Gambit 3.0 unveiled: 26 hires, four divisions, two new offices

$From left, Noor Akar, Group Creative Director; Rony Skaf, Head of Digital and Innovation; •Rita Nasr, Group Creative Director; and Astha Sirpaul, Head of Strategy at TBWA\RAAD promotions$

TBWA\RAAD reveals senior promotions across key departments

Esports World Cup 2025: Saudia’s play to stay relevant with new generations

NEP Isaac

Waleed Isaac to join NEP Group as President for Middle East, Asia

Yango Ads introduces new monetisation tools for mobile app developers

Edelman UAE

Edelman UAE makes key leadership appointments

BBC News Arabic

BBC News Arabic bucks trend with 13 per cent audience rise to 39.5 million per week

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THE WORK

Cannes Lions 2026 winners

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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