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News

Warner Bros. Discovery to launch new Fujairah-based series

Saudi’s Mpire Group acquires creative marketing agency Arena13

beIN extends Australian Open rights in MENA

StickyGinger rings in 2025 with new campaigns and appointments

Free Zones Authority of Ajman picks new Marketing Director

Vanessa Ho Nikolovski, Head of the PR Jury at the 2025 Dubai Lynx Awards.

Dubai Lynx PR Jury President on what she’s looking for in a standout submission

Creative comedian John Cleese returns to Dubai

EternityX enters Middle East with ex-Dentsu China leadership hire

Rizk Naifeh, Chairman and Co-Founder, AroundtheClock Communications (ATC) Group

AroundtheClock Communications appoints Rizk Naifeh as Chairman

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THE WORK

The Last Crescendo

Opera enters the boxing ring for Riyadh Season’s The Last Crescendo

Advertising Creative Digital Featured Marketing Social The WorkFeb 11, 2025

Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq

Hilton

Advertising Creative Featured The WorkFeb 11, 2025

Shantelle Nagarajan

Hilton and Saudi Tourism Authority invite tourists to Kingdom with global campaign

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkFeb 10, 2025

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

The Agent, brands for less

Digital Featured The WorkFeb 10, 2025

Brands for Less latest campaign, ‘The Agent’, showcases sourcing process

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