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News

Born Creators has announced the appointment of Fadi Saad as Chief Growth Officer for the Middle East and North Africa (MENA)

Born Creators appoints Fadi Saad as Chief Growth Officer

Moyasar has launched a strategic rebrand developed in partnership with Founders Makers, redeﬁning how ﬁnancial infrastructure looks and feels.

Moyasar rebrands with bold new identity

Google Promofix

Google, Promofix showcase data-driven marketing strategies in Qatar, Jordan and Kuwait

Cannes Lions UAE and Saudi 2025 Rankings

Cannes Lions 2025 Rankings: Saudi climbs several spots, UAE stays within top 10

scent branding

DLMDD launches scent and sound branding in the Middle East

CME ESG Article Image

From concept to core, ESG remodels how MENA businesses compete: C&B report

Alyoum AdPro& Group OMD

Adpro& Group wins multi-agency pitch for Alyoum Foods, Alyoum Bakery, and Centro Stores

Athar Academies

Young Talent Academies, learning platforms, competitions shine bright at Athar Festival

Changemakers Conference MCN sustainability

MCN, The Marketing Society partner to champion sustainability at Changemakers Conference

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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