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News

Brazen MENA is entering a new chapter of growth, driven by senior appointments, internal promotions, expansion across MENA.

Brazen MENA powers growth with appointments and promotions

Creativity takes centrestage at Athar as leaders gather in Riyadh

DEI

Disregarding DEI could cost Middle East trillions in economic value

Viola Communications, iShout

Viola Communications, iShout partner to deliver all-in-one AI influencer platform

WNDR GROUP

US-based WKC Global expands to the Middle East with launch of WNDR GROUP

influencer content creator economy

GCC creator economy grows 74% in 2 years to 263,000 influencers

From left, Tywan Ferreira, Head of Production; Lewis Robbins, Creative Strategy Director, and Mitch Balintos Head of Development at People.

People picks Tywan Ferreira as Head of Production in Abu Dhabi

From left, Andy Brown, Strategic advisor and Chair of CIMM Attention group, Bec Brooks, Head of Operations at Amplified, Alan Azar, Regional Managing Director at Choreograph (WPP) Amine Sadik, Marketing Operations Director at Procter & Gamble Arabic Peninsula & Levant and Chairman of ABG and Mathieu Yarak Head of Data at MMS.

MMS reveals TV attention study findings in partnership with Amplified and ABG

IMI

IMI strengthens global footprint with stake in Ari Emanuel’s MARI

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THE WORK

Cannes Lions

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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