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News

Cannes Lions announces jury line-up from MENA for 2025

GPFans

Pulse Media MENA, Realtimes Network partner to bring GPFans to MENA

SMC Es'aaf General Entertainment Authority GEA

SMC becomes co-producer of Es’aaf: the first Arabic film in IMAX format

Sadia Impact BBDO

Impact BBDO successfully defends Sadia account as creative agency of record

Platinumlist's Cosmin Ivan speaks about how the power of FOMO and emotional triggers can drive faster sales by turning interest into action.

The power of FOMO: Creating urgency to drive sales

McLaren Middle East hits the road with the UAE’s female supercar community

Cristiano Ronaldo shooting an ad with Social Clinic

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

Ben McMahon, CEO and Founder, Collaborate Global | Photograph ©Licensed to Ben Stevens Photography

Collaborate Global launches Middle East HQ in Riyadh, global hub in Dubai

Yara Yousef Maroun, Head of Marketing Communications for Jeep on People power: The magic of community

People power: The magic of community

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THE WORK

Shareet Studio’s campaign for Boutiqaat used Arabic humour to boost app purchases during Kuwait’s Ya Hala Festival - earning over 1 million organic views.

Shareet Studio’s humourus approach for Kuwaiti Ya Hala Festival garnered 1 million views

Foodsphere WithFeeling

Advertising Creative Featured Marketing The WorkApr 18, 2025

WithFeeling reveals immersive sonic identity for Riyadh FoodSphere

McDonald's Exchange

Digital Digital Featured The WorkApr 17, 2025

McDonald’s Qatar makes sharing easier with ‘The Exchange Rate’

Cristiano Ronaldo shooting an ad with Social Clinic

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkApr 17, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

Advertising Creative Featured Marketing The WorkApr 17, 2025

Shantelle Nagarajan

Heinz activation trades ketchup sachets for a Heinz bottle in Dubai

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

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