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Keeta

Masterclass in brand-building: Keeta dominates food delivery with trust, clarity

Marketer of the Year 2025

Campaign Middle East’s Marketer of the Year 2025: Khaled Rashed AlShehhi

Realize audiences

Realize delivers up to 270% conversion growth for brands with new predictive audiences

Keeta

Keeta unveils brand mascot KiKi to bring ‘warmth’ to customer interactions

Yasmine Badri, Founder, BYSELECT*

Next-gen creative consultancy BYSELECT* launches in Dubai

Seddiqi Holding

Seddiqi Holding appoints iProspect as digital media agency of record

Omnicom revealed a major restructure at the global level, announcing new leadership for its nine “Connected Capabilities”. Details in the story below.

MENA agencies remain ‘strong’ despite major global Omnicom-IPG shakeup

Realize

Realize sees strong adoption from brands, delivering up to 30% stronger performance

Snap OS 2.0 Snapchat Spectacles AR

Snap to unveil next-gen AR Spectacles at BRIDGE Summit 2025

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THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

The Next Power Play? Women’s Sport.

Nov 28, 2025

Smarter websites, stronger search: The next era of website management and SEO

Nov 18, 2025

Realize sees strong adoption from brands, delivering up to 30% stronger performance

Dec 1, 2025

Emirates NBD expands anti-fraud efforts with innovative awareness campaigns

Dec 4, 2025

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