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Media

Expo 2030 Riyadh OMD MENA

Expo 2030 Riyadh appoints OMD MENA as lead media agency after competitive pitch

Seedtag rolls out Liz Agent to bring conversational AI to media strategy

Seedtag rolls out Liz Agent to bring conversational AI to media strategy

agentic marketing

When agentic AI runs the marketing funnel

GWM Middle East campaign

GWM celebrates the joy of coming together during Ramadan

Lama Zalat, Director of Communications at IMI on crisis communications

Lessons from the UAE: Crisis communications done right

Alexia Nakad, General Manager - Western Europe and the Middle East, AppsFlyer

AppsFlyer appoints Alexia Nakad as GM for Western Europe and the Middle East

Ads in OpenAI ChatGPT Criteo

Criteo joins OpenAI advertising pilot in ChatGPT

Varanasi

Indian film Varanasi grants global brand integration rights to SkyBlue Cinematix

Yara Elsayed, Senior Media Manager, HAVAS Media Middle East on the need for a mentor

IWD 2026: The career multiplier we don’t talk about enough – a mentor

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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