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Media

BNW Development Against All Odds Yuvraj Singh campaign

BNW Developments highlights success ‘Against All Odds’ in Yuvraj Singh campaign

Al-Futtaim Lexus

Al-Futtaim Lexus reveals seven-episode ‘Crafted with Care’ content series campaign

Athar Festival

Athar Festival launches ‘Inside Athar’ series to help brands, creators and agencies stand out

From top left, clockwise, Yara Hamdan, Vice President, MEPRA Youth Board; Tania Kteily, President of the MEPRA Youth Board; and Tala Majzoub and Dalia Alqadhi, MEPRA Youth Board Members.

MEPRA youth board announces 2026–2028 leadership

Campaign Breakfast Briefing returns with first-ever retail media theme

Nakhle Elhage, Chief Transformation Officer, IMI

IMI appoints Nakhle Elhage as Chief Transformation Officer

Mohamed Salah Helmy, Head of Paid Marketing, iHerb

iHerb appoints Mohamed Salah Helmy as Head of Paid Marketing for MENA region

Viola Media The Digital Totem Network

Viola Media launches The Digital Totem Networks across Abu Dhabi expanding urban visibility

Neotic Media

Saudi Arabia’s Neotic Media appoints Managing Director

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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