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Media

Has new production tech and generative AI made budgets and deadlines unrealistically tight?

Has new production tech and gen-AI made budgets and deadlines tight?

Dubai Lynx Awards

Entries open for Dubai Lynx Awards 2026 with refreshed categories

Spotify Report

Spotify report spotlights Saudi music’s global reach

The MENA Power List 2025: Fusion 5’s Elie Haber

Emirates media

Emirates appoints global media agency

Amit Nayak

The MENA Power List 2025: Bloomberg Media’s Amit Nayak

The MENA Power List 2025: Hypermedia’s Philip Matta

The MENA Power List 2025: MMG’s James Bicknell

The MENA Power List 2025: Hills Advertising’s Sami Al Mufleh

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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The Next Power Play? Women’s Sport.

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