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Media

Mashreq Bank’s Suad Merchant on building a lasting brand, storytelling, and key KPIs

Dow Jones to bring WSJ Tech Live event to Qatar

The MENA Power List 2024

Campaign announces OOH Breakfast Briefing 2025: Street Smart Branding

Equativ partners with Azarq to develop sustainable ad campaigns

BackLite partners with VIOOH for Programmatic DOOH Expansion

Visit Qatar launches new stopover campaign and TV channel

Viacom18 announces launch of FAST channel in MENA

Production industry snapshot: New age of content and technology

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THE WORK

The Last Crescendo

Opera enters the boxing ring for Riyadh Season’s The Last Crescendo

Advertising Creative Digital Featured Marketing Social The WorkFeb 11, 2025

Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq

Hilton

Advertising Creative Featured The WorkFeb 11, 2025

Shantelle Nagarajan

Hilton and Saudi Tourism Authority invite tourists to Kingdom with global campaign

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkFeb 10, 2025

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

The Agent, brands for less

Digital Featured The WorkFeb 10, 2025

Brands for Less latest campaign, ‘The Agent’, showcases sourcing process

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