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Media

How did the Middle East do in the 2025 WARC rankings?

The Final Pitch

OSN is exclusive broadcaster of The Final Pitch for regional debut

Sunsilk TikTok campaign with Rana AlKhodari

Sunsilk, Rana Al Khodari collab for a fun, eight-part Ramadan TikTok series

Asmaa Nowbandi, a Bachelor of Fine Arts (BFA) student majoring in Visual Communication with a focus on Graphic Design at the American University in Dubai (AUD) has been chosen for the Cannes Lions Roger Hatchuel Academy 2025.

Asmaa Nowbandi to represent the UAE at Cannes Lions Roger Hatchuel Academy 2025

Daryl Lee, Global CEO of McCann WorldGroup

Podcast: McCann WorldGroup’s Daryl Lee on leaning into brand, creativity and insights

Razmik Kalaidjian on Trust, Boldness, and AI-Driven Strategies

Industry Snapshot: trust, boldness, and the future of media

Arshad Zaheer, CEO and Senior Partner at YAAP Digital on influencer marketing

Influencer marketing insights from 50 CMOs and influencers

Rory McEntee, Chief Marketing Officer, GymNation

GymNation snaps up Rory McEntee as CMO from London’s Gymbox

The Red Sea project Mindshare Private Jet Media DOOH campaign

Saudi’s Red Sea project ‘precision targets’ HNWIs with private jet terminal ads

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THE WORK

Cannes Lions 2026 winners

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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