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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
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AOTYME2026
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Media

From top left, clockwise, Google's Najeeb Jarrar; Spark Foundry's Dania Dallasheh; Keyade Middle East's Laura Gleadhill; The Trade Desk's Terry Kane; UM MENAT's James Dutton; OMD's Terry Mo; Merkle MENA's Deepak Mankani; Expo City Dubai's Sholto Douglas-Home

Shifting search strategies in the age of AI

MAIA Studio

MAIA launches MAIA Studio to strengthen creative offering

Have brands successfully gained the trust of consumers in terms of safeguarding consented data?

J1 Beach Publsh Group

Publsh Group secures 5-year deal for digital activations at Jumeirah’s J1 Beach

SuperAgents Property Finder

Property Finder drives 1,000% surge in daily leads with AI avatars for SuperAgents

Integrated marketing agency Branquila launches in the UAE

Horizon FCB leaned into the Squid Game theme at the 'perfectly balanced time' to bring the client's bold vision to life– after Squid Game’s third season dropped, and the show garnered more than 190 million viewers.

Lipton, Horizon FCB unveil ‘perfectly balanced’ Squid Game-inspired campaign

Shanadi Liyanage, Cluster Director of Marketing, JA Ocean View Hotel and The Manor Hotel by JA.

JA Resorts & Hotels appoints Shanadi Liyanage as Cluster Director of Marketing

Arab Podcast Programme

Dubai Press Club hosts Arab Podcast Programme for young content creators

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THE WORK

Cannes Lions

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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