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Media

Rally Jameel women empowerment the first women-only navigational rally in the Middle East

Rally Jameel shows Saudi Arabia’s strides in empowerment across the globe

Multiple Media Group

Multiply Group’s media and comms vertical sees EBIDTA rise 60% YoY in Q2 2025

Aladdin Abukhalaf, Vice President of Revenue and Growth, MiQ MENAT.

MiQ appoints Aladdin Abukhalaf as VP of Revenue and Growth

Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office on his thoughts as a Cannes Lions jury member

Cannes Lions 2025: Evidence-based, coalition-built, transparent and human

From left, Enir Williams, Group Managing Director at Four Agency Worldwide; Ian Fairservice, Chairman, Athar Festival and Managing Partner and Group Editor-in-Chief, Motivate Media Group; Jane Asscher, CEO, 23red and VP, frog UK, part of Capgemini Invent; Mark Wilson, Executive Producer, Chrome Productions; Mohamed Al Ayed, Vice Chairman, Athar Festival and CEO, TRACCS; Jason Foo, CEO, BBD Perfect Storm; Nik Windsor, Director, Bandstand; Faisal Aleisawi, Managing Director, Digitect; Aisling Conlon, International Director for UK Advertising, Advertising Association; Rayyan Aoun, Chief Creative Officer, BigTime Creative Shop; Anup Oommen, Editor, Campaign Middle East; Kiran Jay Haslam, CMO, Diriyah Company; and James Shoreland, Chief Executive Officer, VCCP Media. UK Advertising at Cannes Lions 2025.

UK Advertising and Athar Festival at Cannes Lions: Bridging markets, building creativity

Manchester City’s Egyptian footballer Omar Marmoush and top-charting rapper and trap artist Wegz add a touch of stardom to the Samsung campaign.

Samsung, DDB Egypt feature Man City’s Marmoush, rapper Wegz in latest campaign

streaming industry

Do-good marketing: From aspiration to action in sustainable advertising

BabyJoy places family at the centre of Father’s Day campaign in Saudi Arabia

SRMG Media

Nedaa Al Mubarak appointed CEO of SRMG Media Solutions

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THE WORK

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

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