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AOTYME2026
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The year ahead for client-centric innovation

Impact BBDO Group of Companies’ Ali Rez calls for a return to humanity while learning where to let the machines do the work for us.

The year ahead for creative originality

INNOCEAN renews global media mandate with HAVAS Media Network

SOCIALEYEZ’s Heena Mak calls for agencies to spot content creator early, understand their communities and help build sutainable influence.

The year ahead for the creator economy

Platformance’s Waseem Afzal makes the case for outcome-led organisations that connect intelligence, media, creative and commerce into one system.

The year ahead for outcome-based marketing

Student Hackathon winners Dubai Lynx

Dubai Lynx Student Hack showcases next generation of creative talent

MCH Global’s Saheba Sodhi reveals the new weight of experiential and what that shift demands of the industry.

The year ahead for experiential marketing

David Balfour, Co-founder, LIGHTBLUE on creativity and Ramadan

Why Dubai’s brands need to rethink ROI when it comes to creativity

Krikor Khatchikian, Regional Managing Director, G2. Group

G2. Group enters the next chapter in its regional communications legacy

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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