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AOTYME2026
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Marketing

JCRADS & PARTNERS, the Dubai-based boutique PR and marketing agency, has secured two new hospitality client wins.

JCRADS & PARTNERS, secures two hospitality client wins

PRCA MENA has announced Pin&Notch as its latest member, further expanding its regional network of members.

Qatar-based Pin&Notch joins PRCA MENA membership

X partners with Real Madrid to launch Real Talks, a X Originals series giving fans direct access to star players.

X partners with Real Madrid for new original series on Real talks

ŌURA

ŌURA taps earned-first PR, influencer engagement and OOH for UAE launch

TOD, the streaming platform by beIN MEDIA GROUP, unveils its Ramadan 2026 series lineup, featuring top must-watch series.

TOD reveals Ramadan series line-up during the Holy Month

PUMA Saudi

PUMA, AL-HILAL honour Saudi Arabia’s heritage with Founding Day kit

ALDO Ramadan

ALDO captures ‘self-expression’ in Ramadan 2026 campaign

gamification

Beyond the point system: Why gamification is the new North Star for MEA marketers

Coach debuts “Express Your Many Sides,” a new creative chapter for Spring 2026 featuring boundary-breaking singer-songwriter Elyanna.

Coach debuts, “Express Your Many Sides,” featuring Middle Eastern talent

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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