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Insights

‘Saudi women becoming key players in boardrooms and Executive Committees’

Andy Powell, Co-Founder & CEO, Conscious Media talks about sustainable advertising.

Campaign’s Do Good Issue: The rise of sustainable media

Sophie Macleod, Business Director, Carat MENA

Campaign’s Do Good Issue: Turning on the green light

KSA TAM

Unlocking deeper insights: MBC Media Solutions adopts KSA TAM

Charney Magri, Co-Founder and Chief Sustainability Officer, Do Epic Good

Campaign’s Do Good Issue: Sustainability is profitable

Key card Rixos Hotels

Keys to unlocking the ‘suite’ spot in hospitality marketing

Publicis Groupe’s Performics secures GMP partner, reseller status

Brenda Kassir, Strategy Director, Cheil MEA

The evolution of fandom and how to nurture a fan base for brand loyalty

Adidas Kaf by Kaf

Adidas reveals brand purpose, contribution to creative marketing in Saudi Arabia

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THE WORK

E& Neo Home Plus

e&, Big Kahuna FIlms and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of Dubai’s stellar sports season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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