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Insights

The Power in Play: Dubai Media and Livewire launch in-depth report on gaming

Pinterest’s latest Spring Trend Report reveals a cultural shift away from perfectionism and towards reinvention.

Pinterest spring trend report 2026 reveals new consumer insights

A guide for marketers to navigate AI ecosystems and specialist tools, build workflows with the right interfaces, and deliver creativity.

AI 101 for marketers: Glossary, ecosystems and tools

UAE marketers lead trust in AI but struggle with data silos, report reveals

brands

How Ramadan 2026 set new rules of engagement for brands

"A 42 per cent forecast increase in prDOOH investment, with 88 per cent of activity already sitting within digital and programmatic workflows, indicates that the region has moved through the early-adopter phase and is now scaling with intent." Image used for illustrative purposes only.

Middle East prDOOH investment set to surge 42 per cent over 18 months: report

Pinterest has released its 2026 Parenting Trend Report, with new data pointing towards more intentional, experience-led parenting.

Pinterest maps the rise of ‘thoughtful parenting’ in 2026 trend report

Jason Day, Head of EMEA, Luma AI on agentic AI

Luma AI’s Jason Day on how agentic AI is remaking the creative process of marketing

Augmented intelligence: Substance and strategy > speed and scale

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THE WORK

SAVA Squad

Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals

Tarek Nour Advertising Orange Egypt

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Orange Egypt, Tarek Nour Advertising reflect Egypt’s cautious World Cup optimism

Inception42

Brands Creative Featured Marketing News The WorkJul 2, 2026

Shantelle Nagarajan

G42’s Inception rebrands to Inception42

World Cup travel

Advertising Creative Featured Marketing Social Media The WorkJul 1, 2026

Shantelle Nagarajan

Visa’s FIFA World Cup 2026 travel campaign offers a ‘new game plan’

Equiti FIFA campaign

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 1, 2026

Equiti Group reveals perfectly timed ‘Anything can happen’ FIFA World Cup campaign

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