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Insights

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2025 salaries for marketing, creative, digital, PR and comms roles revealed

The end of SEO: How AI search engines are reshaping digital marketing

AI artificial intelligence

Market outlook for marketers: Is AI moving into the fast lane in 2025?

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The Annual: Spotify Wrapped 2024 – Arab edition

Amer El Hajj, CEO at GroupM MENA

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Mazen Jawad, CEO, Horizon Holdings

2024: A year of transformation, creativity and authenticity

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THE WORK

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Nike lights up world’s tallest building to launch ‘tallest’ Vomero 18 shoe

Shareet Studio’s campaign for Boutiqaat used Arabic humour to boost app purchases during Kuwait’s Ya Hala Festival - earning over 1 million organic views.

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Advertising Creative Featured Marketing The WorkApr 18, 2025

WithFeeling reveals immersive sonic identity for Riyadh FoodSphere

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Digital Digital Featured The WorkApr 17, 2025

McDonald’s Qatar makes sharing easier with ‘The Exchange Rate’

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