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AOTYME2026
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Insights

Pinterest’s latest Spring Trend Report reveals a cultural shift away from perfectionism and towards reinvention.

Pinterest spring trend report 2026 reveals new consumer insights

A guide for marketers to navigate AI ecosystems and specialist tools, build workflows with the right interfaces, and deliver creativity.

AI 101 for marketers: Glossary, ecosystems and tools

UAE marketers lead trust in AI but struggle with data silos, report reveals

brands

How Ramadan 2026 set new rules of engagement for brands

"A 42 per cent forecast increase in prDOOH investment, with 88 per cent of activity already sitting within digital and programmatic workflows, indicates that the region has moved through the early-adopter phase and is now scaling with intent." Image used for illustrative purposes only.

Middle East prDOOH investment set to surge 42 per cent over 18 months: report

Pinterest has released its 2026 Parenting Trend Report, with new data pointing towards more intentional, experience-led parenting.

Pinterest maps the rise of ‘thoughtful parenting’ in 2026 trend report

Jason Day, Head of EMEA, Luma AI on agentic AI

Luma AI’s Jason Day on how agentic AI is remaking the creative process of marketing

Augmented intelligence: Substance and strategy > speed and scale

Insights from the latest M+C Saatchi Group Cultural Power Report reveal cultural shifts that are reshaping how brands build credibility.

Eight cultural shifts shaping the GCC’s new trust economy

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THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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