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Insights

Saudi: “A perpetual state of beta”

Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masaood

Peering into tomorrow

Don’t underestimate the power of colour

Private View by BPG’s Nicolaas Van der Merwe

Campaign debate: The pitching problem

How luxury should go back to being for the fortunate few

Private View by Saatchi & Saatchi’s Ali Zein

Harrods: Future of experience

Gary Vaynerchuk: “We stink at today”

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THE WORK

$TBWA\Raad The Unlicensed Protest campaign$

The Unlicensed Protest: license plates in Lebanon turn into a campaign for reform

Rexona ‿and us SAFF Saudi Women's National Footbal Team We're Coming campaign

Advertising Creative Digital Featured Marketing Media The WorkJan 31, 2025

Rexona, ‿and us highlight ‘unstoppable spirit’ of Saudi women’s football team

Creative Digital Digital Featured Social The WorkJan 29, 2025

HungerStation turns food posts into a menu through ‘Social Feed’

$KFC Bribe Bucket Call of Duty TBWA\Raad Proximity Chat$

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkJan 29, 2025

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 27, 2025

adidas says ‘You Got This’ to those who need to hear it in 2025

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

‘OOH is changing, and so are we’: Talon MENA’s Chadi Farhat

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Medialinks to highlight MENA’s mobile app growth strategies at Affiliate World Dubai 2025

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Carlsberg taps M&C Saatchi Middle East for strategic and creative services

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Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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