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AOTYME2025
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Insights

Imran Khan, CEO and Founder, PIXL Group discusses measurement strategies and their impact.

Marrying measurement and technical evolution for successful marketing

Leveraging Language AI for retail marketing localisation

Magnitude Creative Content Masters creator programme

Magnitude Creative to launch ‘Content Masters’ programme

Podcast: Sir Martin Sorrell shares top tips for marketeers, value of Athar Festival

OMG and Seedtag study: Contextual ads powerfully engage audience attention

Rahul Kadavakolu, Group Chief Marketing Officer, Aster DM Healthcare

The era of humanising healthcare marketing

Sustainability packaging consumers

Sustainability ‘top concern’ for consumers, not for CEOs: report

UAE consumer spending

UAE consumer spending on tech, household items rises in Q2 2024

By Amel Osman, Communications and Reputation Advisor on financial literacy

How cognitive complacency is sabotaging public relations

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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