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Insights

Is ESG understood in the UAE?

Google creativity data-driven models AI

‘Combining creativity with AI-driven data models’: Google’s regional marketing director

esports and gaming Esports World Cup

Level up: Marketers discuss the boom in esports and gaming

$Global vs local From right, Razmik Kalaidjan, Regional Managing Director of Boopin; Dan Leach, Managing Director for Saudi Arabia at TBWA\RAAD; and Campaign Middle East Editor Anup Oommen share the Spotlight Stage for the Local Agency vs Global Agency debate at Athar.$

Global vs local: The big debate

‘Consumers want to make a difference, but need more support to do so’

Streaming TV ads

The Trade Desk reveals ‘much cleaner supply chain for streaming TV advertising’

Neel Pandya, CEO of EMEA & APAC, Pixis discusses the untapped potential of AI.

AI’s artistry in shaping tomorrow’s business canvas

Noon Yellow Friday

Creative campaigns, targeted marketing fuel skyrocketing White Friday sales

Dubai Lynx roundtable

Embracing the future of creativity at Dubai Lynx

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THE WORK

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

Starbucks Taste the Season

Advertising Creative Digital Featured Marketing Social Media The WorkDec 19, 2024

Starbucks campaign celebrates start of holiday season and outdoor fun

Pizza Hut Lays

Advertising Creative Digital Featured Marketing Social Media The WorkDec 18, 2024

Pizza Hut, Lay’s partner with Publicis for ‘Crunching Great’ campaign

mangrove restoration

Digital Featured Marketing The WorkDec 17, 2024

Shop to Save: Unilever’s sustainability campaign

KitKat Auto Reply Break

Advertising Creative Digital Editors' Picks Featured Marketing The WorkDec 17, 2024

KitKat customises OOO emails for those clocking out over the holidays

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