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Insights

Google Chrome cookie privacy marketers marketing advertising

Google cancelling cookie plans ≠ Marketers forsaking privacy

How Gen Z is breaking the rules of loyalty in the region

Wadha Nafjan, Head of Digital well-being at Ithra

Why digital well-being in a tech world is a ‘marathon’ worth running

From left, Mohamed Al Ayed, CEO of TRACCS, with Ian Fairservice, Managing Partner and Group Editor-in-Chief, Motivate Media Group at Cannes Lions 2024

From Cannes, with love

Campaign’s Cannes Lions issue is out on stands

These are the UAE’s Paris Olympics watch habits

Cannes 2024: Top takeaways that will shape the future of media

Redefining value amidst discontent, skepticism, and endless choice

How hidden metrics can take ROAS to new heights

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THE WORK

$TBWA\Raad The Unlicensed Protest campaign$

The Unlicensed Protest: license plates in Lebanon turn into a campaign for reform

Rexona ‿and us SAFF Saudi Women's National Footbal Team We're Coming campaign

Advertising Creative Digital Featured Marketing Media The WorkJan 31, 2025

Rexona, ‿and us highlight ‘unstoppable spirit’ of Saudi women’s football team

Creative Digital Digital Featured Social The WorkJan 29, 2025

HungerStation turns food posts into a menu through ‘Social Feed’

$KFC Bribe Bucket Call of Duty TBWA\Raad Proximity Chat$

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkJan 29, 2025

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 27, 2025

adidas says ‘You Got This’ to those who need to hear it in 2025

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Medialinks to highlight MENA’s mobile app growth strategies at Affiliate World Dubai 2025

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‘OOH is changing, and so are we’: Talon MENA’s Chadi Farhat

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Carlsberg taps M&C Saatchi Middle East for strategic and creative services

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Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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