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Insights

OMG and Seedtag study: Contextual ads powerfully engage audience attention

Rahul Kadavakolu, Group Chief Marketing Officer, Aster DM Healthcare

The era of humanising healthcare marketing

Sustainability packaging consumers

Sustainability ‘top concern’ for consumers, not for CEOs: report

UAE consumer spending

UAE consumer spending on tech, household items rises in Q2 2024

Amel Osman, Partner, Instinctif Partners

How cognitive complacency is sabotaging public relations

X Twitter ad spend

Marketers leave ‘Twitter’ in the corner as X ad spends plummet

Terry Kane, Managing Director - Middle East & Africa, The Trade Desk talks about the need for data-driven programmatic advertising in luxury retail

Reimagining programmatic advertising in luxury retail

Bloomberg Media

Ensuring brand safety in a region where trust matters most

The role of real connections in KSA

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THE WORK

$TBWA\Raad The Unlicensed Protest campaign$

The Unlicensed Protest: license plates in Lebanon turn into a campaign for reform

Rexona ‿and us SAFF Saudi Women's National Footbal Team We're Coming campaign

Advertising Creative Digital Featured Marketing Media The WorkJan 31, 2025

Rexona, ‿and us highlight ‘unstoppable spirit’ of Saudi women’s football team

Creative Digital Digital Featured Social The WorkJan 29, 2025

HungerStation turns food posts into a menu through ‘Social Feed’

$KFC Bribe Bucket Call of Duty TBWA\Raad Proximity Chat$

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkJan 29, 2025

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 27, 2025

adidas says ‘You Got This’ to those who need to hear it in 2025

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Medialinks to highlight MENA’s mobile app growth strategies at Affiliate World Dubai 2025

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‘OOH is changing, and so are we’: Talon MENA’s Chadi Farhat

Dec 4, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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