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AOTYME2025
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Insights

The end of SEO: How AI search engines are reshaping digital marketing

AI artificial intelligence

Market outlook for marketers: Is AI moving into the fast lane in 2025?

Thomas Kolster, Council Member on the International Advertising Association's Sustainability Council, Author of The Hero Trap, and Founder and Creative Director of the Goodvertising Agency discusses purpose and consumers transformation

Podcast: ‘Consumers, not brands, own the brand’ – IAA’s Thomas Kolster

Zainab Imichi Alhassan, Managing Director, POP Communications discusses the PR convergence-feedback loop.

Role of traditional media in the PR convergence-feedback loop

The $79.65bn opportunity brands can’t ignore

The Annual: Spotify Wrapped 2024 – Arab edition

Amer El Hajj, CEO at GroupM MENA

‘Challenges from 2024 will serve as catalysts for innovation’

Mazen Jawad, CEO, Horizon Holdings

2024: A year of transformation, creativity and authenticity

Sahar Khan, Vice President of Marketing, Bayut

Reflections on 2024: ‘Prioritise quality interactions over vanity metrics’

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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