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Insights

Key trends that will shape mobile app campaigns in 2025

Impact of effective internal communication

Benjamin Thomas, Senior Art Director at JWI.

AI is not the end of creativity; it’s the next big service to sell

Daniil Dymshits, CEO, PRHub

Does PR have a direct impact on sales in the MENA region?

CMOs call for focus on customer experience

CMOs sound a clarion call to get back to the fundamentals

MENA Mobile shopping market analysis Mobmio

Analysis: 1.5 million MENA mobile orders reveal brand trends, channel challenges

Pinterest shopping ads Digital Media Services DMS

What value does Pinterest offer to MENA brands and advertisers?

The power of programmatic DOOH, brand engagement in MENA

AI gatekeepers clones shopping decisions dentsu report

UAE, KSA consumers want AI clones to vet ads, shop for them by 2035

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THE WORK

$TBWA\Raad The Unlicensed Protest campaign$

The Unlicensed Protest: license plates in Lebanon turn into a campaign for reform

Rexona ‿and us SAFF Saudi Women's National Footbal Team We're Coming campaign

Advertising Creative Digital Featured Marketing Media The WorkJan 31, 2025

Rexona, ‿and us highlight ‘unstoppable spirit’ of Saudi women’s football team

Creative Digital Digital Featured Social The WorkJan 29, 2025

HungerStation turns food posts into a menu through ‘Social Feed’

$KFC Bribe Bucket Call of Duty TBWA\Raad Proximity Chat$

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkJan 29, 2025

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 27, 2025

adidas says ‘You Got This’ to those who need to hear it in 2025

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Medialinks to highlight MENA’s mobile app growth strategies at Affiliate World Dubai 2025

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‘OOH is changing, and so are we’: Talon MENA’s Chadi Farhat

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Carlsberg taps M&C Saatchi Middle East for strategic and creative services

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Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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