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Insights

Shaimaa El Nazer, MEPRA Strategy Board Member and Strategic Communications Lead at Tamkeen talks about the use of AI in marketing

Why ‘outdated’ works: Overcoming the pressure of AI, novel tech

Matt McKie, Director of Marketing, Manchester United

Manchester United’s Matt McKie places sports marketing in the spotlight

Alex Malouf Communications Saudi Arabia

A ‘crash course’ on communications in Saudi Arabia

Hussein M. Dajani, Group Chief Marketing and Customer Centricity Officer, Petromin Corporation

Lost in translation: Why foreign agencies tend to miss the mark in Saudi Arabia

generation shoppers consumers brands

From Boomers to ‘Zoomers’: how generations like talking to brands

Wassim Mneimneh, Managing Director, MiQ MENAT on the future of the cookie world

Two months after Chrome’s cookie U-turn: what’s next for privacy, identity, and online ads?

Agency marketing strategists

Agency marketing strategists worldwide vent about top challenges

A new IDEA to change the DEI order

Better brand experiences > personal data: UAE, KSA consumers

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THE WORK

$TBWA\Raad The Unlicensed Protest campaign$

The Unlicensed Protest: license plates in Lebanon turn into a campaign for reform

Rexona ‿and us SAFF Saudi Women's National Footbal Team We're Coming campaign

Advertising Creative Digital Featured Marketing Media The WorkJan 31, 2025

Rexona, ‿and us highlight ‘unstoppable spirit’ of Saudi women’s football team

Creative Digital Digital Featured Social The WorkJan 29, 2025

HungerStation turns food posts into a menu through ‘Social Feed’

$KFC Bribe Bucket Call of Duty TBWA\Raad Proximity Chat$

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkJan 29, 2025

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 27, 2025

adidas says ‘You Got This’ to those who need to hear it in 2025

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MOST READ

Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Medialinks to highlight MENA’s mobile app growth strategies at Affiliate World Dubai 2025

Jan 27, 2025

‘OOH is changing, and so are we’: Talon MENA’s Chadi Farhat

Dec 4, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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