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Insights

Nimo Awil, Creative Director, Forsman & Bodenfors, and 2024 Jury President at the African Cristal Festival

Creativity at the African Cristal Festival – a continent of original storytellers

Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer

Overcoming ‘signal loss’ in a privacy-first world

Majed Al Suwaidi, Senior Vice President of Dubai Media City at TECOM Group PJSC discusses AI

AI is transforming how – not what – content is created

Talking brand ‘suitability’ and ad effectiveness with CNN’s Rob Bradley

Attention research

Arabic attention research challenges conventional wisdom on ad measurement

Baby Boomers digital media habits

Marketers fail to cope with digital habits of world’s wealthiest generation

IAS and Tailwind dive into the future of attention and media quality in MENA

Ana Gixhari, Influencer Marketing Manager, starfish on AI virtual influencers

Are AI influencers recreating influencer marketing in their image?

Pierre Carnet, Managing Director, MassiveMusic Dubai

Cultural crescendo: Impact of the music industry’s growth on brands

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THE WORK

$TBWA\Raad The Unlicensed Protest campaign$

The Unlicensed Protest: license plates in Lebanon turn into a campaign for reform

Rexona ‿and us SAFF Saudi Women's National Footbal Team We're Coming campaign

Advertising Creative Digital Featured Marketing Media The WorkJan 31, 2025

Rexona, ‿and us highlight ‘unstoppable spirit’ of Saudi women’s football team

Creative Digital Digital Featured Social The WorkJan 29, 2025

HungerStation turns food posts into a menu through ‘Social Feed’

$KFC Bribe Bucket Call of Duty TBWA\Raad Proximity Chat$

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkJan 29, 2025

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 27, 2025

adidas says ‘You Got This’ to those who need to hear it in 2025

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MOST READ

Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Medialinks to highlight MENA’s mobile app growth strategies at Affiliate World Dubai 2025

Jan 27, 2025

‘OOH is changing, and so are we’: Talon MENA’s Chadi Farhat

Dec 4, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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