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Insights

Abu Dhabi Greening the World Al Masaood Marwa Kaabour on sustainability in practice

Abu Dhabi – greening the world, one brand at a time

ESG

UAE businesses are failing rising consumer ESG expectations: report

Discussing ad fraud, ethical marketing, success metrics and performance vs brand

Billboards

The journey of 7 billboards – From ordinary signs to unforgettable stories

Claire Lawson, Managing Director, Impact Porter Novelli

Why the pitch process needs to change in the age of AI

Mobile gaming marketers non-gaming investments AppsFlyer

Should marketers amplify investments in gaming opportunities?

Ghassan Kassabji, CEO, Impact BBDO Group on Athar Festival 2024 on agentic AI

Strategic power of creativity – Getting the C-Suite on board

Campaign Saudi Briefing: Media and Marketing

Campaign Saudi Briefing: Spotlight on brand strategy, sports marketing, storytelling

YouTube Connected TV CTV

UAE, Saudi, Qatar viewers shift to watching YouTube on Connected TV

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THE WORK

$TBWA\Raad The Unlicensed Protest campaign$

The Unlicensed Protest: license plates in Lebanon turn into a campaign for reform

Rexona ‿and us SAFF Saudi Women's National Footbal Team We're Coming campaign

Advertising Creative Digital Featured Marketing Media The WorkJan 31, 2025

Rexona, ‿and us highlight ‘unstoppable spirit’ of Saudi women’s football team

Creative Digital Digital Featured Social The WorkJan 29, 2025

HungerStation turns food posts into a menu through ‘Social Feed’

$KFC Bribe Bucket Call of Duty TBWA\Raad Proximity Chat$

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkJan 29, 2025

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 27, 2025

adidas says ‘You Got This’ to those who need to hear it in 2025

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MOST READ

Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Medialinks to highlight MENA’s mobile app growth strategies at Affiliate World Dubai 2025

Jan 27, 2025

‘OOH is changing, and so are we’: Talon MENA’s Chadi Farhat

Dec 4, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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