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Featured

Ranveer Singh

Ranveer Singh becomes the new face of Ajmal Dubai

Why cultural localisation is becoming essential to brand storytelling in the Middle East

"A 42 per cent forecast increase in prDOOH investment, with 88 per cent of activity already sitting within digital and programmatic workflows, indicates that the region has moved through the early-adopter phase and is now scaling with intent." Image used for illustrative purposes only.

Middle East prDOOH investment set to surge 42 per cent over 18 months: report

Robert Scott, Director of Photography on meaningful filmmaking

Why meaningful filmmaking must not pause when the industry does

Ateliier De Soul

Ateliier De Soul picks Shakespeare Communications as PR partner

Rami Salamé, Account Director, Hashtag Media on building the right partnerships

You don’t need a cheaper agency; you need the right partnerships

From left, Rana Saab, Business Director, Firas Mghames, CEO, and Amal Alwan, PR Director, FEER McQUEEN

FEER McQUEEN enters the UAE, brings 15 years of ‘uncontained creativity’ from Beirut to Dubai

brands empathy awareness

More than 50 leaders discuss: How should brands respond in a crisis?

NBA, Coca-Cola ink multi-year global marketing deal with Sprite as official drink

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THE WORK

Yango

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

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