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Featured

The MENA Power List 2024: From Hollywood to adland – Data, AI and Talent, by VML’s Nassib Boueri

Amit Rawal, Chief Product and AI Officer, CAFU

CAFU picks ex-Stanford AI professor as Chief Product and AI Officer

Data-driven marketing: A forest for the trees

Contour Media waterfall billboard hoarding

Contour Media unveils a fusion of nature and innovation

James Bicknell, CEO, BackLite Media

The MENA Power List 2024: Embracing change fearlessly in light of AI and innovation, by BackLite’s James Bicknell

Talent Plus to represent Iraqi streaming platform 1001

Equation Media appoints regional managing director

Private View by Snap MENA’s Irfan Ghani

Athar Awards 2024

Athar Awards 2024 shortlist revealed as Saudi creative excellence shines

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THE WORK

Audi takes over Abu Dhabi with brand boost campaign

Creative Featured News The Work Video Video & AudioNov 25, 2024

Coca-cola takeovers emojis to target Saudi Gen Z

Creative Featured Social Media The WorkNov 21, 2024

Shantelle Nagarajan

A look into Dyson’s ‘Firsts’

Creative Featured The Work Video Video & AudioNov 18, 2024

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

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