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Featured

advertising marketing

How to choose between an advertising agency or marketing consultancy

Imad Jomaa, CEO and Founder, JGroup talks about the future of advertising

Shaping the future of advertising: from conventional to smart digital

purple brain

Production company Purple Brain evolves in 2025 with grand rebrand

Land Rover Hypermedia The Royals campaign

JLR’s Defender launches DOOH campaign on Hypermedia’s The Royals

marketing budget

The marketing budget question: How can we spend smarter and grow faster?

From left, Colin Talbot, Managing Director and Tatum Greig, Head of Influencer at Bees & Honey

Influencer-first creative agency Bees & Honey launches in Dubai, Riyadh

Easypaisa Impact BBDO cat reels campaign

Don’t like watching ads? Easypaisa campaign offers consumers cat reels, instead

CoinMENA

CoinMENA raises brand awareness with ‘Your Future, Your Choice’

Ghada AlRumayan, Group Chief Marketing Officer at Saudi Arabia’s ROSHN Group

ROSHN Group CMO on what marketers should prioritise in 2025

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THE WORK

The Red Sea project Mindshare Private Jet Media DOOH campaign

Saudi’s Red Sea project ‘precision targets’ HNWIs with private jet terminal ads

Not a Vacation…Our Vacation

Creative Digital Digital Featured Social The WorkMar 14, 2025

RAKTDA’s ‘Not a Vacation…Our Vacation’ challenges conventional travel marketing

Pablosky Ramadan campaign

Advertising Creative Digital Featured Marketing Media Social Media The WorkMar 14, 2025

Pablosky Ramadan campaign chooses Arab community over heavy ad spends

Advertising Creative Featured Marketing The WorkMar 13, 2025

Shantelle Nagarajan

Deliveroo and Humantra make billboards ‘drinkable’

Jenan Ramadan campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkMar 13, 2025

Jenan converts ‘villain’ Monther Rayahneh with Ramadan Made Good gutsy campaign

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