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Featured

HAVAS Cafe

HAVAS Middle East wraps up inaugural HAVAS Café at the 1Bn Followers Summit

Carlo Nakhle, Business Director, Havas Life Middle East on trust in healthcare communications and GLP-1 medications

GLP-1 is no longer a medical story; it’s a cultural one in the Middle East

From left, celebrity real estate brokers Rami Wahood and Ben Bandari open up about the secret sauce to meaningful and relatable marketing within the property sector.

Why strategic personal brands are an impactful marketing asset: Dubai’s celeb brokers

Technologia

Yango taps viral ‘technologia’ guy to promote its tech ecosystem

SRMG GOAT

SRMG launches G.O.A.T data-driven sports app built for the AI age

TEN X was awarded Best MENA Sports Marketing Agency at the 2025 Globe Soccer Awards event in Dubai.

TEN-X: Building Saudi’s next-generation marketing agency

Through Webflow, Impact Proximity aims to support clients across sectors including real estate, lifestyle, hospitality and government initiatives.

Impact Proximity, Webflow partner to drive digital experiences

Reach has announced its latest exclusive signing for its talent division, renowned married content creator couple, Amar and Rim.

Reach announces signing of content creators, Amar and Rim

The award is organised by the 1 Billion Followers Summit in collaboration with Google Gemini, for the film ‘Lily' by filmmaker Zoubeir Jlassi

Tunisian filmmaker awarded $1 million AI Film Award as part of 1 Billion Followers Summit

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THE WORK

Cannes Lions 2026 winners

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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