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Featured

The Majlis of Possible Publicis Groupe Louvre Abu Dhabi

Publicis Groupe hosts 600+ leaders at The Majlis of Possible in Louvre Abu Dhabi

New Saudi

The end of the monolith: Branding for the new Saudi individual

With support from The Company Films, MizMiz rolled out a four-month campaign across social, streaming and digital platforms.

MizMiz marks debut among social media enthusiasts

work that

Industry Snapshot: ‘Design work that feeds curiosity’

CMO Barometer

Looking inside the minds of CMOs in the Middle East: AI, culture and confidence in 2026

Getty

Getty Images scales services in UAE, KSA with FBM Media Solutions partnership

Footballco, have opened a new production studio in Riyadh; increasing the volume of its in-studio content.

Footballco expands footprint with new Riyadh production studio to fuel creator-led content

David Balfour, Co-founder, LIGHTBLUE on creativity and Ramadan

Beyond iftar: How Ramadan reveals what luxury brands get wrong

Mohamed Yousuf Naghi Motors’ Bilal Hallab explains that in an era when Saudi Arabia is changing fast, its people are changing faster and its market is changing the fastest, marketing can either reflect that complexity or flatten it into safe, smiling wallpaper.

Saudi marketing doesn’t need to be nice. It needs to be honest.

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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