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Featured

A photograph from one of the previous editions of the Dubai Lynx Academy in partnership with Publicis Groupe Middle East.

Dubai Lynx Academies partnership with Publicis Groupe Middle East enters fourth year

Backslash Edges Report 2026

Backslash unveils 2026 Edges Report: Culture is searching for proof of human

BigTime launches Goody campaign with a fresh Ramadan outlook

Etihad, McLaren Racing partnership to bring new liveries and fan experiences

The new Nano Banana model in Google Gemini offers production ready specs, subject consistency and precision in language, all at Flash speed.

Nano Banana 2 is now live on Gemini App and Google Search

Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from February.

The platform updates you need to know from February 2026

AI agents

AI agents can now apply for jobs at G42

Data from NielsenIQ shows how Ramadan 2026 drives sales across MENA, with e-commerce and seasonal demand shaping consumer behaviour.

NielsenIQ’s Ramadan insights spotlight consumer behaviour across the region

From left, Mazen Mroueh, Head of Retail Media & Partnerships, Publicis Media; Chirag Galundia, Head of Commerce, Publicis Media; Emrah Adsan, Co-Founder and CEO, GoWit; and Tony Wazen, CEO, Publicis Media Middle East.

Publicis Media, GoWit partner to scale retail and commerce media across MENAT

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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