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AOTYME2026
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Featured

The role of agentic AI in neuro-contextual advertising

Call for listings in Campaign’s Gaming, Esports and Social Media Guide 2026

Matteo Atti, Global Chief Marketing Officer, VistaJet on performance wellness in marketing

Beautiful isn’t enough: Why luxury brands must design for performance

Entourage’s Mohammed Suliman explores why, as AI handles more of the workflow, the real differentiator becomes intention – not output.

The mind shift paradox

Ajmal Perfumes Dubai

Ajmal Perfumes rebrands to Ajmal Dubai, strengthens link to city

The ceremony was attended by Mansoor Al Sabahi, Chief Executive Officer, Mada Media; Abdul Mohsen Ibrahim Kalbat, Chief Executive Officer, Rail Agency at Dubai’s Roads and Transport Authority (RTA); Hassan Fardan Al Fardan, Chief Executive Officer, Al Fardan Exchange; and Habib Wehbi, Chairman and Group Chief Executive Officer, W Group Holding, owner of Hypermedia.

Mada Media hosts ceremony to grant Dubai Metro station naming rights to Al Fardan Exchange

These are Campaign Middle East’s work picks for February 2026

Snapchat and The Business of Fashion reveal insights into the GCC’s evolving luxury fashion and beauty market, highlighting youth, digital engagement, and cultural trends.

How MENA shoppers are reshaping luxury, fashion and beauty trends in 2026

Seedtag Brendan McCarthy

Seedtag appoints Brendan McCarthy as CMO

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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