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Featured

Contributing their expertise to the GMedia and Oxford Business Group report are: Top row, from left, HE Salman bin Yousef Al-Dossary, Saudi Arabia's Minister of Media and Chairman of the Board of Directors, Gmedia; HRH Princess Lamia bint Majed Al Saud, Secretary General of Alwaleed Philanthropies; Mohammed Al Khereiji, Chairman, Al Arabia, and Chairman, SMC Group; Elda Choucair, CEO, Omnicom Media Group MENA; Bottom row, from left, Abdulrahman Abumalih, CEO, Thmanyah; Mike Sneesby, CEO, MBC Group; Ibraheem Altamimi, CEO, POWR; and Rawan Al Butairi, CEO, Saudi E-Sports Federation.

Saudi’s GMedia, Oxford Business Group report reveals pulse of KSA media sector

the industry

Industry Snapshot: ‘Doing more is not the same as doing better’

agency choose

Big vs. small: What to consider when choosing a new agency partner

Debunking the myths around YouTube influencer marketing

Pieter Van Beugen from DoubleTree by Hilton Resort & Spa Marjan Island says new era of guests are redefining hospitality marketing.

The year ahead for hospitality marketing

BPG UAE’s and BPG X’s Valli Lakshmanan how vertical thinking is falling and the future relies on those connecting what can’t yet be connected.

The year ahead for horizontal thinking in a vertical world

As agentic AI develops full steam ahead in the MENA region, it creates a new paradigm for marketers, explains TRKKN’s Vimal Badiani.

The year ahead for agentic AI

FP7 McCann MENAT’s Nick Salter explains why in an age of ‘synthetic everything’, truth is the new (old) creative superpower.

The year ahead for truth

As part of the IPX and Experience 11 partnership, ZO&FRIENDS will make its regional debut through a special pop-up store at Yas Mall, Yas Island, Abu Dhabi, UAE, in the first quarter of 2026.

IPX, Experience 11 partner to connect with Hallyu, K-pop fans in the UAE

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THE WORK

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

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