Karen Doumet, Regional Managing Director, PHD MENAKaren Doumet, Regional Managing Director, PHD MENA, has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more.
This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry figures aged 40 and older. They represent different disciplines and different leadership styles but are all builders of brands and businesses.
These have been recommended as caretakers of client trust and custodians of culture. The 40 over 40 list celebrates the people who have moved the needle – not for a season or for a single campaign cycle, but for several years.
Karen Doumet is the regional managing director at PHD MENA, leading the agency’s operations across disciplines and driving business growth, client success and operational excellence across the region. With nearly 20 years of media and marketing experience, she has built a reputation as a trusted business partner, combining strategic thinking with a strong commercial mindset to deliver measurable outcomes for clients.
Doumet began her career in 2006 and has worked across a diverse portfolio of brands spanning automotive, banking, hospitality, tourism, FMCG, retail and government sectors. A planner at heart, her expertise spans communications strategy, data-driven marketing, customer growth and business transformation. She is particularly passionate about behavioural economics and understanding the factors that influence consumer decision-making, helping brands create more meaningful connections with audiences and drive lasting business impact.
Throughout her career, Doumet has progressed through a range of leadership roles to become one of the region’s most respected agency leaders
TOP ACHIEVEMENTS OVER THE PAST 12 MONTHS
Doumet was instrumental in delivering double-digit growth while maintaining exceptional client retention across major accounts, including Al-Futtaim.
She successfully guided teams through a period of transformation, aligning strategy, operations and client objectives to deliver consistent results.
CLIENT RECOMMENDATION
Roxanne Magbanua
Marketing and CX Director, Al-Futtaim
Karen is a natural leader who brings clarity, focus and momentum to complex challenges. She aligns diverse stakeholders, cuts through ambiguity and turns strategy into action. She balances long-term vision with a relentless focus on execution and results. She is someone I trust and recommend without hesitation.
