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Featured

Example

Example expands into the Middle East with new Dubai office

Jem Djemal, Director of Global Business Development, VIOOH on programmatic DOOH prDOOH

Where luxury meets technology: The MENA prDOOH opportunity

By Zara Kennedy, Vice President of Rotaract Club of Dubai Cosmopolitan, and Junior Account Manager, Katch International on prompting and engineering AI

Stop prompting, start engineering: Why Yann LeCun is right and your agency is wrong

Harley Davidson Tough Nuts Choir

Turning taboo into a tune: Harley-Davidson revs up Tough Nuts Choir for Movember

Publicis Luxe Gen X study OpinionWay luxury shopping

Gen X forces luxury brands to rethink their marketing strategy: study

OOH 2026 Briefing: Human-led creativity and programmatic DOOH steal the spotlight

Landsec

Landsec, The Vantage partnership brings Piccadilly Lights experiential platform to MENA

Royal furniture

Royal Furniture appoints Team Red Dot to lead digital transformation

FAST Ventures

FAST Ventures launches $3m fund: FAST Foundry

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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