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Event

People

People delivers immersive opening show for Natural History Museum – Abu Dhabi

OOH 2026 Briefing: Human-led creativity and programmatic DOOH steal the spotlight

Athar Academies

Young Talent Academies, learning platforms, competitions shine bright at Athar Festival

From left, Jason Foo, CEO of BBD Perfect Storm and UKAEG Leadership Board; Taha Alsafi, Founder and CEO of Red Impact; and Aisling Conlon, International Director for UK Advertising at the Advertising Association.

UK Advertising deepens ties with Saudi Arabia at first leadership reception in Riyadh

Creativity takes centrestage at Athar as leaders gather in Riyadh

From left, James Dutton, Chief Product Officer, UM MENAT; Steve Plimsoll, Chief Strategy Officer and Acting Chief Marketing Officer, HUMAIN; Kiran Jay Haslam, Chief Marketing Officer, Diriyah Company; Tony Yammine, Head of Telco, Media, Government, Financial Services and Real Estate, TikTok; and Mohammad Mannaa, CEO, UM KSA.

Campaign Saudi Briefing: Leaders discuss transparency, AI tools, content and culture

Athar Festival

World’s leading creative minds to converge in Riyadh for Athar Festival 2025

BPG WPP

BPG charts next chapter of growth with culture, creativity and innovation at its core

signals that

Signals, not segments: turning data into stories that matter

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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