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Event

Meet major marketers from the biggest brands this Friday

Dubai Lynx

Dubai Lynx Debrief: Jury Presidents, leaders to discuss MENA’s creative landscape

Dubai Lynx Film shortlist

Dubai Lynx reveals Diriyah Company as headline partner for Awards Ceremony

UAE Cannes Young Lions winners

2025 UAE Cannes Young Lions Digital and Media winners revealed

Chafic Haddad, Chief Creative Officer, VML MENA recognised as the Advertising Person of the Year by Dubai Lynx.

Dubai Lynx names Chafic Haddad as 2025 Advertising Person of the Year

Campaign Middle East sets the tone for Ramadan advertising with a stellar event

UAE Young Lions 2025

UAE Young Lions 2025: Registrations open for Digital and Media categories

Campaign Breakfast Briefing: OOH 2025

Campaign OOH event wrap: Experts discuss programmatic, measurement and collaboration

Binance Blockchain Week Dubai 2024

Binance reveals GPJ, Darkhorse agency picks for Binance Blockchain Week Dubai

THE WORK

Nike Vomero 18

Nike lights up world’s tallest building to launch ‘tallest’ Vomero 18 shoe

Shareet Studio’s campaign for Boutiqaat used Arabic humour to boost app purchases during Kuwait’s Ya Hala Festival - earning over 1 million organic views.

Digital Featured Marketing The WorkApr 18, 2025

Shareet Studio’s humourus approach for Kuwaiti Ya Hala Festival garnered 1 million views

Foodsphere WithFeeling

Advertising Creative Featured Marketing The WorkApr 18, 2025

WithFeeling reveals immersive sonic identity for Riyadh FoodSphere

McDonald's Exchange

Digital Digital Featured The WorkApr 17, 2025

McDonald’s Qatar makes sharing easier with ‘The Exchange Rate’

Cristiano Ronaldo shooting an ad with Social Clinic

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkApr 17, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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Feb 20, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

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Podcast: AAC’s AI influencers discuss marketing to Gen Z ‘the right way’

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Esports: The dawn of a new arena

Apr 8, 2025

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