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Essays

Havas Middle East’s Alejandro Fischer

Power Essays 2022: A tale of two futures – by Havas Middle East’s Alejandro Fischer

Asdaa Sunil John

Power Essays 2022: At a crossroads – by ASDA’A BCW’s Sunil John

Manja Kurzak, Group Creative Director Experience, Publicis Sapient

Power Essays 2022: The humanity behind smart and predictive experiences – by Publicis Sapient’s Manja Kurzak

W Group’s Habib Wehbi

Power Essays 2022: The OOH Digital Revolution – by W Group’s Habib Wehbi

OMD’s Jessica Machaalani

Power Essays 2022: In attention we trust – by OMD’s Jessica Machaalani

ArabyAds’ Mohammad Khartabil

Power Essays 2022: Long-live CPC – by ArabyAds’ Mohammad Khartabil

Power Essays 2022: The power of revelations – by Publicis Groupe’s Tahaab Rais

By Ghida Ismail, director, Fusion5

Power Essays 2022: How web 3.0 is disrupting the advertising world – by Fusion5’s Ghida Ismail

Reprise Digital Riddhi Dasgupta

Power Essays 2022: Are you ready? – by Reprise’s Riddhi Dasgupta

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THE WORK

STC shifts narrative around the Saudi lost generation

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Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

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Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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