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Essays

Power Essay by Perfomics Muhannad Hasan: Prepare for a Private Future

Power Essay by Publicis Cortlan McManus: Why software is eating the (agency) world

Power Essay by Fusion5’s Samran Waheed: When Art Meets Science.

Power Essay by PHD’s Karen Doumet: Culture identity – fashionable or meaningful?

Power Essay by FP7 McCann’s Jon Marchant: Be brave and prosper

Power Essay by Radix’s Rajat Kaura: The Curious Case of Content and Curry

Power Essay by Mindshare’s TJ Lightwala: Are you missing out on TV?

Power Essay by MCN Mediabrands Shadi Kandil: The New Way

Electriclimefilms: a sustainable set

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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Smarter websites, stronger search: The next era of website management and SEO

Nov 18, 2025

The Next Power Play? Women’s Sport.

Nov 28, 2025

Emirates NBD expands anti-fraud efforts with innovative awareness campaigns

Dec 4, 2025

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