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Essays

OMD’s Jessica Machaalani

Power Essays 2022: In attention we trust – by OMD’s Jessica Machaalani

ArabyAds’ Mohammad Khartabil

Power Essays 2022: Long-live CPC – by ArabyAds’ Mohammad Khartabil

Power Essays 2022: The power of revelations – by Publicis Groupe’s Tahaab Rais

By Ghida Ismail, director, Fusion5

Power Essays 2022: How web 3.0 is disrupting the advertising world – by Fusion5’s Ghida Ismail

Reprise Digital Riddhi Dasgupta

Power Essays 2022: Are you ready? – by Reprise’s Riddhi Dasgupta

Digital Essays 2021: Democratising digital advertising with first-party cookies and retail media, by ArabyAds’ Gulrez Alam

Digital Essays 2021: Rage against the machine, by And Us’ Steve de Lange

Digital Essays 2021: CX and service design – attending to the new ‘liquid’ expectations of customers today, by Mirum’s Nour Abou Alwan-Lagier

Digital Essays 2021: Advertising 2022 – creatively navigating your digital journey, by Team Red Dot’s Ali Soudah

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THE WORK

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e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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