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Editors' Picks

Podcast: Sir Martin Sorrell shares top tips for marketeers, value of Athar Festival

Cannes Lions UAE

UAE breaks into Top 10 of Cannes Lions regional rankings

The Brandtech Group GenAI Bias Breaker

Brandtech unveils ethical GenAI blueprint, tech to break bias in foundation models

RTA celebrates 15th anniversary with ‘heroes without capes’

Argentina FA and Prestige One sign regional sponsor agreement

CIB VISA Egypt Leo Burnett Sherif Mounir

Visa, CIB campaign calms the ‘madness of overthinking’

Sobha Academy

Sobha Realty, Arsenal Women campaign for female education

Touching gloves, ‘Touching Hands’ for Riyadh Season trailer reel

monks S4 Capital Saudi Arabia

S4Capital’s Monks expands into KSA with new Middle East HQ

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THE WORK

$TBWA\Raad The Unlicensed Protest campaign$

The Unlicensed Protest: license plates in Lebanon turn into a campaign for reform

Rexona ‿and us SAFF Saudi Women's National Footbal Team We're Coming campaign

Advertising Creative Digital Featured Marketing Media The WorkJan 31, 2025

Rexona, ‿and us highlight ‘unstoppable spirit’ of Saudi women’s football team

Creative Digital Digital Featured Social The WorkJan 29, 2025

HungerStation turns food posts into a menu through ‘Social Feed’

$KFC Bribe Bucket Call of Duty TBWA\Raad Proximity Chat$

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkJan 29, 2025

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 27, 2025

adidas says ‘You Got This’ to those who need to hear it in 2025

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Medialinks to highlight MENA’s mobile app growth strategies at Affiliate World Dubai 2025

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Carlsberg taps M&C Saatchi Middle East for strategic and creative services

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Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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