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Editors' Picks

MOTIONGATE Dubai

MOTIONGATE™ Dubai releases TVC produced by 815 Studios

AI influencer Leila Nour Publicis Groupe

Exploring brand safety, performance perks of Publicis Groupe’s AI influencer

Pinterest shopping ads Digital Media Services DMS

What value does Pinterest offer to MENA brands and advertisers?

From left, Rob Rivenburgh, Global CEO of Mars United, and Arthur Sadoun, Publicis Groupe CEO

Publicis Groupe builds commerce marketing with Mars United acquisition

Shaquille O'Neal Abu Dhabi Calendar

Shaq leaks ‘confidential’ Abu Dhabi events calendar as Steve Harvey campaigns

UAE Cannes LIONS rankings

How can the UAE build on its best-ever Cannes LIONS ranking in 2025?

IAB MENA releases programmatic DOOH guide for advertisers

MAF brightens commuters’ day with insightful activation

Boardroom meeting Marketers

Marketers still struggle to convince C-suites about value of creativity: report

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THE WORK

$TBWA\Raad The Unlicensed Protest campaign$

The Unlicensed Protest: license plates in Lebanon turn into a campaign for reform

Rexona ‿and us SAFF Saudi Women's National Footbal Team We're Coming campaign

Advertising Creative Digital Featured Marketing Media The WorkJan 31, 2025

Rexona, ‿and us highlight ‘unstoppable spirit’ of Saudi women’s football team

Creative Digital Digital Featured Social The WorkJan 29, 2025

HungerStation turns food posts into a menu through ‘Social Feed’

$KFC Bribe Bucket Call of Duty TBWA\Raad Proximity Chat$

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkJan 29, 2025

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 27, 2025

adidas says ‘You Got This’ to those who need to hear it in 2025

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Medialinks to highlight MENA’s mobile app growth strategies at Affiliate World Dubai 2025

Jan 27, 2025

‘OOH is changing, and so are we’: Talon MENA’s Chadi Farhat

Dec 4, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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