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Editors' Picks

Snap OMG Youmna Borghol Chris Solomi

Podcast: Snap, OMG share impact of AR on attention, outcomes and demand

Levi's Beyoncé campaign

Beyoncé ‘Reiimagines’ Levi’s campaign after ‘Leviis Jeans’ track

Matt McKie, Director of Marketing, Manchester United

Manchester United’s Matt McKie places sports marketing in the spotlight

Athar Awards 2024

Athar Awards 2024 shortlist revealed as Saudi creative excellence shines

IV Crown Showdown Riyadh Season

IV Crown Showdown campaign unveils Riyadh Season fight card

CMOs call for focus on customer experience

CMOs sound a clarion call to get back to the fundamentals

SMC CEO Khalid Alkhudair

Podcast: SMC’s Khalid Alkhudair on ‘hitting a home run in the Kingdom’

Al-Futtaim IKEA Memac Ogilvy Complete Sleep bedding collection advertisement campaign

Al-Futtaim IKEA ‘adzzz’ for bedding ‘harnesses the power of a yawn’

Idris Elba UAE Impact BBDO Bring Your Impossible Campaign

Idris Elba voices UAE’s invite to the Earth’s best: “Bring Your Impossible”

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THE WORK

$TBWA\Raad The Unlicensed Protest campaign$

The Unlicensed Protest: license plates in Lebanon turn into a campaign for reform

Rexona ‿and us SAFF Saudi Women's National Footbal Team We're Coming campaign

Advertising Creative Digital Featured Marketing Media The WorkJan 31, 2025

Rexona, ‿and us highlight ‘unstoppable spirit’ of Saudi women’s football team

Creative Digital Digital Featured Social The WorkJan 29, 2025

HungerStation turns food posts into a menu through ‘Social Feed’

$KFC Bribe Bucket Call of Duty TBWA\Raad Proximity Chat$

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkJan 29, 2025

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 27, 2025

adidas says ‘You Got This’ to those who need to hear it in 2025

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MOST READ

Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Medialinks to highlight MENA’s mobile app growth strategies at Affiliate World Dubai 2025

Jan 27, 2025

‘OOH is changing, and so are we’: Talon MENA’s Chadi Farhat

Dec 4, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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