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- Agency of the Year
- Appointments
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AOTYME2025
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Editors' Picks

Bring back balance: Where do we stand on brand and performance?

Leaders talk about a the key facet driving the future of luxury hospitality marketing in the region - wellness.

Wellness is luxury

Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

Luxury living

How luxury branded residences transform a label into a lifestyle

luxury Middle East

Cultivating desirability with Middle East luxury buyers through emotions

Marketing Strategies 2025

Campaign Breakfast Briefing: Leaders reach a consensus on critical marketing strategies

Disney Theme Park Resort Yas Island Abu Dhabi

Behind-the-scenes: How Miral orchestrated ‘a decoy’ before a dazzling Disney reveal

This image is not real. It is generated. It received more than 4 million views, 9.8k likes and 2.7k shares online. Credit: @venturetwins on X.

How to spot fake news, AI-made imagery using TBWA, CJR’s PSAi campaign

Pepsi unites David Beckham, Alexia Putellas, Ronaldinho, Lauren James in new campaign

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

The Next Power Play? Women’s Sport.

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Smarter websites, stronger search: The next era of website management and SEO

Nov 18, 2025

Realize sees strong adoption from brands, delivering up to 30% stronger performance

Dec 1, 2025

Emirates NBD expands anti-fraud efforts with innovative awareness campaigns

Dec 4, 2025

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